Why trending
Why this search stayed active after the tournament ended
By the day after a major, most people are not looking for every shot again. They are looking for the clean answer set: winner, margin, top 10, and money.
The search term shifts fast
During the round, "masters leaderboard" means live movement. After the round, it becomes a post-event verification query. People want to confirm the final numbers they half-saw on social feeds, or they want the full order without digging through a live tracker. That is why a clean final-board page usually beats a cluttered minute-by-minute archive once the event is done.
The McIlroy angle kept it alive
McIlroy winning by one shot gave the term more life than a runaway finish would have. Close results invite follow-up searches because people remember the tension but still want to confirm the exact board afterward. Add the repeat-champion angle, and the term stays active even longer.
The related searches were predictable
Once the leaderboard search peaked, the next questions were easy to read: who finished second, who made the top five, what did Rose do, how much was the purse, and how big was the winner's check. That cluster is why the topic works best as a compact guide with internal pages instead of one inflated article trying to do everything at once.